Einstoffen is a young eyewear and fashion brand that was founded in 2008 by four friends from Switzerland. At the time, they had no need for a predictable career in the hamster wheel. They wanted an adventure – in their own clothes and seeing the world through their own sunglasses.

Einstoffen - Sunglasses - Woman - van der geest optiek

Het verhaal van Einstoffen

Where the raw nature of the Alps meets the urban lifestyle.

Inspired by nature, art, film and music, they have since created shirts, glasses, sunglasses, T-shirts and Swiss Made watches for cosmopolitan individualists with a sense of humor. In our view, eyewear and streetwear, nature and urbanity, Swiss quality awareness and a pinch of extravagance go hand in hand. It was always about originality. They still feel most comfortable a few steps off the beaten track.

Our passion lies with natural materials such as wood, stone or cotton. Our passion lies in handmade frames made of natural materials such as wood or stone and are the main components of that organic EINSTOFFEN style. However, they do not like to limit themselves. They are driven by passion and the desire to experiment characterizes them. Steel, titanium, cotton or acetate have also found their way into their collection. Because only by meeting the unknown, new and unusual things are created. The shades and specifications made from natural materials have won a total of four German Design Awards in 2018 and 2019.

Cosmopolitanism, innovation, quality, sustainability and honesty in dealing with producers, customers and business partners are important to them. They guarantee the quality of their products and regularly ensure that they are produced under fair working conditions.

Optical glasses

Perfectly fitting designs combining simple, timeless aesthetics with a passion for detail are their strength. Whether working with wood, stone or acetate, there’s always a good portion of nature in an EINSTOFFEN product. Each and every model is unique as the tree or rock it was cut from. This uniqueness is what their glasses have in common with their customers. Swiss Design as unique as you. Natural Materials such as wood, stone or acetate are the main components for that organic Einstoffen-look. Nevertheless, they do love experimenting with other materials, because embracing the new and the different enables us to create exciting and unusual designs. Their frames made from natural materials were able to win a total of four German Design Awards in 2018 and 2019. Their correction frames are delivered without corrections. Please contact us regarding the manufacture and placement of corrective lenses.


This is where zeitgeist meets tradition and the metropolis clashes with nature! Their sunglasses are somewhat more avant-garde and extravagant than the corrective frames. They produce smaller editions to really let off some steam with regard to shapes, materials and lens-colors. Only the best ingredients are good enough for their handmade sunglasses. All their models feature adjustable temples made from Italian acetate, so the glasses fit our customers’ beautiful faces perfectly. Their sunglasses come equipped with high quality antireflective CR-39 lenses and UV400-protection. Finally, German OBE spring hinges provide the necessary flexibility for daily use.

Einstoffen - Glasses - Woman - Raincoat - Van der Geest Optiek
Einstoffen - Glasses - Woman - Raincoat 2 - Van der Geest Optiek
Einstoffen - Glasses - Man - Van der Geest Optiek
Einstoffen - Glasses - Man 2 - Van der Geest Optiek