Line Art Charmant
Line Art CHARMANT, a beautiful orchestra of technology and art, design and inspiration, is a superior eyewear brand for lovers of beauty and excellence. Inspired by the spirit of music, each precious frame expresses a melodious blend of serenity and joie de vivre.
The story of Line Art Charmant
Made possible by Passionate People
Charmant Group wants to ensure that people who need glasses can choose glasses that offer ultimate comfort while protecting their vision.
This is the challenge that all Charmant employees have successfully and happily taken on since the company was founded just over 60 years ago. It’s also why we’ve grown into a leading eyewear manufacturer in both Japan and around the world.
With the aim of achieving product quality and responding to consumer demand, Line Art CHARMANT was launched in 2009 (2010 in Europe and USA). Line Art CHARMANT offers frame comfort that you have to feel to believe. Customers consistently express their amazement at the light touch, stability and impressive fit of Line Art CHARMANT frames.
But lightness alone without a perfect fit is meaningless. A key factor in the superior development of eyewear is maintaining the lens position to allow proper vision correction. We started Line Art CHARMANT because they wanted to offer a collection that offers all-round “ultimate wearing comfort”. From the soft embrace of the temples to the stability behind the ears, they have implemented the unique ideas down to the smallest detail.
In the 10 plus years since the arrival of Line Art CHARMANT, the collection has grown tremendously and currently consists of 6 temple lines sold in Europe and the US. Today, Line Art CHARMANT frames are worn by customers in about 100 countries around the world. Customers who appreciate the superior comfort then buy second and third pair and say they can’t live without it.
Unique materials and advanced technology
The key to Line Art CHARMANT’s comfort lies in the flexibility of the material and how it bounces back gently, applying optimum pressure to lightly hug the wearer’s head. When Charmant Group embarked on the Line Art CHARMANT journey, no conventional metal alloy could provide what they needed. It took something completely different and radical. The search for such a metal led them to invent a completely new raw material.
An eight-year joint development project with Tohoku University’s Institute for Materials resulted in the same material: Excellence Titan. Excellence Titan frames are exceptionally lightweight and provide amazing flexibility by stretching and returning to their original shape when applied and removed. With temples composed entirely of Excellence Titan, Line Art CHARMANT frames offer the wearer ultimate, long-lasting comfort while keeping corrective lenses securely in place.
The original Line Art CHARMANT design look goes beyond comfort and adds to the brand’s appeal. The temples (referring to the “arms” of your frame and located on the sides of your head) have a mix of undulating shapes, rhythmic accents and abundant color variations that are not only visually stunning, but have been carefully crafted to enhance the properties of Maximize Excellence Titan. These intricate designs are formed using their patented laser microwelding technology, creating literal works of art. Only styles that perfectly combine the highest wearing comfort with striking beauty are worthy of the name Line Art CHARMANT.