The story of Morel
The history of Morel
The Morel story is one of a family which has been creating eyewear for four generations. Each generation learned from the one that preceded it, adding its own entrepreneurial vision. Today, more than a company, Morel is becoming a strong brand with creative products, recognized worldwide. A strategic turning point led by Jérôme, Francis and Amélie.
The parent company of Morel is still located where it all began, in the upper Jura, the cradle of French eyewear.
Morel first based itself in Les Rousses, in the family-owned farm, and later moved to Morez, the eyewear capital. The Morel family had several plants.
Morel works with its own collections, free from constraints and barriers. The company cherishes its freedom, which allows it to unleash creativity ingenuity when it creates new, exclusive designs. Faithful to its values, Morel controls all aspects of its strategy without bending to market pressures.
Serving international markets is part of Morel’s DNA, which has built up a strong network of distributors since the 1930s by virtue of patience and professionalism. Today, the Morel brand is present at private retailers in more than 90 countries. Because independence and thoroughness are the key values of the Morel culture, the brand has pushed its international strategy further by actively seeking to create subsidiaries. This has enabled Morel to organize and guarantee flawless service quality, which reflects that of its products.
The creativity of Morel is seen in the smallest detail. New collections are created in its own design center, where artistic directors, designers, and specialists in color, graphics, and prototyping work together as a team of experts who believe that no challenge is above them! That is why the brand, ever a trailblazer, has surprised the market by using atypical and innovative materials and know-how: carbon, wood, and more recently, leather and 3D printing.
The history of Morel is that of people. It is of a family with a passion, of course, but one that has been able to bring together multiple talents and personalities. Today, 280 people work for Morel. The team of people consists of almost 10 different areas of expertise from design to production, and spans to commercial, logistics, and administration. Morel has a complete and complementary team, producing a turnkey offer: from the first draft to the final customer.
In 1880, Jules created his first pairs of pince-nez in what was a part-time endeavor, in addition to his farming work.
Marius was a passionate visionary who had big dreams. In the 1930s, he purchased a facility and machinery to produce frames on a large scale.
Jacques took over the reins of the company in the 1960s, supported by his siblings. Together they made the Morel name known throughout France and globally.
Jérôme, Francies en Amélie Morel
More than just a company, Morel became a strong brand for creative products renowned across the world. That strategic turn was brought about by Jérôme, Francis, and Amélie
LIGHTEC combines lightness and technology for maximum comfort: Products manufactured from surgical grade stainless steel for lightness and flexibility All fitted with a robust exclusive double-action spring-hinge Screwless design (apart from rimlock when used) for peace of mind Products for men and women looking for minimalist, immediately comfortable frames.
Morel’s 1880 Collection name and inspiration stems from the brand’s long history and the year Morel was established. Morel has a long and exciting history of creating different styles of eyewear throughout the decades for today’s trend.
Over the decades, Morel has made a statement with beautiful eyewear and like every self-respecting icon, the style is timeless. With the 1880 collection, Morel revisits iconic frames while adding a touch of modernity and sophistication. The 1880 collection encompasses everything that is meaningful to Morel: strong heritage, enhanced by contemporary style.
Öga is a collection of glasses exclusively for men who want to look sober but stylish. They are rectangular in shape and have a sleek, minimalist, Scandinavian design.
Thanks to the use of wood, metal and acetate, they do look trendy and modern. They are no-nonsense glasses that are very wearable. They usually contain an original, discreet detail on the rim of the frame or on the temples, often in soft purple or red, but also in more sober colours.
Öga is a brand of the French eyewear group Morel-Cottet, founded in 1997. The glasses are made in France, but designed by the Scandinavian Jonas Blanking and this is clearly reflected in the collection. Blanking is passionate about architecture and loves geometric shapes. Öga is French class with a Scandinavian design.
Over the years, Morel has designed many collections of iconic sunglasses, which have served as inspiration for the new Azur sunglasses collection. The name Azur is inspired by the French Riviera. The Azur collection is refined and elegant and also offers comfort and the right protection. The beautiful details reflect Morel’s expertise.