Door onze Website te bezoeken of ons uw persoonsgegevens te verstrekken, aanvaardt u de bepalingen van dit Privacybeleid en stemt u ermee in. Alle persoonsgegevens die door ons worden verwerkt, worden behandeld in strikte overeenstemming met de Europese Algemene Verordening Gegevensbescherming (Verordening (EU) 2016/679) (de ‘AVG’).
The controller with regard to all personal data that we process is Van der Geest Optiek, established at Generaal Cronjéstraat 15, 2021JA, Haarlem, registered with the Chamber of Commerce in the Netherlands under number 34070312.
If you have any questions, please contact us by sending an email to (roy@vandergeest Optik.com).
2. Collected personal data
2.1 We process information from visitors to our store and users of our Website, including when you wish to receive information from us, make an appointment via the form on our Website or by e-mail with your request for information. We process personal data on the basis of: (i) consent (pursuant to Article 6(1)(a) GDPR), (ii) the contract (pursuant to Article 6(1)(b) GDPR), (iii) compliance with a legal obligation (pursuant to Art. 6(1)(c) GDPR) and (iv) legitimate interests (pursuant to Art. 6(1)(f) GDPR).
In the form on our Website, we may ask you to provide one or more of the following personal data:
a) first and last name;
b) phone number;
c) email address; You can contact us at any time by email (roy@vandergeest Optik.com) to request information. If you send us such an email, we may process the personal data and information you provide in your email.
We may combine the information you provide with other information we have processed about you, both online and in-store (including but not limited to your purchase history, your address, eyeglass prescription information, and/or date of purchase) , along with information we receive from public information sources and third parties (e.g. Google).
3. Purpose of data processing
a) to fulfill our obligations to provide you with our Services or products (by shipping and billing), or to fulfill other requests (such as online eye tests or contacting one of our store) (based on the contract (in accordance with Article 6(1)(b) AVG));
b) to contact you regarding follow-up services (such as transmitting the results of an online eye measurement), to answer your questions, to provide requested information, and/or to give advice (based on consent (pursuant to Art. 6(1)(a) AVG));
c) to request information (based on the contract (pursuant to Art. 6(1)(b) (AVG));
d) to secure our business objectives (based on legitimate interests (pursuant to Art. 6.1(f) AVG)), for:
- data analysis to improve the efficiency of the Services;
- audits to verify that our internal processes are functioning properly and to meet legal or contractual requirements;
- fraud and security checks, such as the detection and prevention of identity fraud or cyber attacks;
- completing, improving or making changes to our Website, products and Services
- identifying trends in the use of the Services, to understand which parts of our Services are of most interest to users; and
- determining the effectiveness of our promotional campaigns, so that we can tailor our campaigns to meet the needs and interests of our users.
e) to analyze personal data (e.g., purchase history, eyeglass prescription information, country and/or city for shipment, language) to provide personalized service offers (based on consent and legitimate interest (pursuant to Articles 6(1)(a) and (f) AVG), to:
- remind you that you need a new eye measurement, after 180 (three hundred and sixty) days from the time you had your last eye measurement;
- understand you better so we can personalize our interactions with you and provide you with information and/or offers tailored to your interests; and
- to better understand your preferences, so that we can deliver content through the Services that we believe will be relevant and interesting to you;
f) to comply with various legal obligations, including tax obligations (on the basis of meeting a legal obligation (pursuant to Art. 6(1)(c) (AVG));
4. Retention of data
4.1. We will continue to process the personal data for a period of two (2) years after your last purchase, or for as long as legally required or necessary and permitted for the purpose(s) for which the data was obtained. Immediately after these periods, we will destroy and/or anonymize the personal data.
4.2. The following (non-exhaustive) list of criteria is used to determine our retention periods (i) the duration of our ongoing relationship with you and the Services we provide; (ii) our possible subjection to any legal obligation(s); and (iii) other legal requirements (such as applicable statute of limitations period(s), litigation, or internal or external investigations).
5. Data protection
All personal information we process is treated confidentially. Therefore, we will take appropriate technical and organizational measures to secure and protect the personal data against destruction, loss, alteration, unauthorized disclosure or access or against any other processing of such personal data, to the extent that the above is accidental or unlawful. These measures guarantee an appropriate level of security in view of the nature of the data and the risks associated with the processing of the data. For example, we use Security Socket Layer encryptions throughout the Website.
6. Retention of data
7. Your right
7.1. You have the right to receive, upon request, confirmation from us as to whether or not we are processing your personal data. You can at any time access and modify the personal data that you provide to us when registering a customer through your account on the Website. You also have the right to send us a request to receive such information, by sending an email to (email@example.com). Furthermore, you have the right to send us a request to see, receive, transmit, correct, delete or completely withdraw your consent to the processing of your personal data. We will process your request promptly and in accordance with the AVG. We will also send you a response without undue delay, at least within one month of receiving your written request.
7.2 You have the right to object at any time to the processing of your personal data by us. Upon such objection, we will no longer process your personal data unless we demonstrate that 1) we have compelling legitimate grounds for the processing which override your interests, rights and freedoms; or 2) processing is necessary to establish, exercise or defend a legal claim(s). We will send you a response without undue delay, with a maximum of one month from receipt of your written request.
7.3 If you have any complaints about our data processing or about your previous requests, please contact us at firstname.lastname@example.org. You also have the right to lodge a complaint with the relevant data protection authority. In the case of the Netherlands, this is the Authority for the Protection of Personal Data.
7.4. If you have any further questions or comments, please contact us at email@example.com.
8. Third Party Websites