The origins of Jimmy Choo: A dream come true
Jimmy Choo's journey began in the bustling fashion capital of London. The brand was founded in 1996 by Jimmy Choo himself, a Malaysian-born British designer. Choo's story is one of passion, determination, and pure talent. Choo was born in Penang, Malaysia, in 1961 and was surrounded by fashion from an early age. His father was a shoemaker, and through him, Choo developed an affinity for beautiful footwear.
After graduating from the London College of Fashion, Choo worked his way up in the fashion world, honing his skills and building a reputation for designing shoes that combined innovation with elegance. In 1996, he launched his own brand with a line of handmade shoes that immediately attracted attention for their striking designs and exceptional quality.
It was Choo's collaboration with British Vogue editor Tamara Mellon in the early 1990s that brought the brand international recognition. Thanks to Mellon's connections and Choo's craftsmanship, the Jimmy Choo brand quickly became a household name among Hollywood celebrities, models, and prominent figures. From Princess Diana to Sarah Jessica Parker, Jimmy Choo shoes were soon appearing on the red carpet and in the pages of magazines around the world.
Expansion into eyewear: A new chapter in elegance
As the Jimmy Choo brand became known worldwide, its success in the footwear and accessories market paved the way for further expansion. In the early 2000s, Jimmy Choo diversified its range with categories such as handbags, perfumes, and sunglasses.
In 2011, the brand launched its first eyewear collection, heralding a new era for luxury eyewear. Like the shoes, the eyewear collection was designed to embody the same ethos of sophisticated glamour, with cutting-edge designs and premium materials. Jimmy Choo eyewear is inspired by the brand's rich heritage in high fashion, combining bold, sculptural frames with elements of refined luxury.
The eyewear collection includes both sunglasses and optical frames and offers a mix of classic and contemporary styles. The frames are often made from luxurious materials such as acetate and metal, while unique design details such as crystal embellishments and metal accents add a touch of elegance. The sunglasses are designed not only to protect the eyes, but to enhance the wearer's entire look. This is a true reflection of Jimmy Choo's signature style.


Final touch
Jimmy Choo started as a bespoke shoemaker and has grown into a global luxury fashion brand. The brand has built an unparalleled reputation for quality and design excellence. The addition of eyewear to the brand's collection was a natural evolution, allowing Jimmy Choo to offer a complete look of luxury. The eyewear collection is a testament to the brand's design philosophy: exceptional craftsmanship, attention to detail, and an unwavering commitment to glamour.
Jimmy Choo eyewear allows fashion enthusiasts to embrace a signature style that is both timeless and forward-thinking, reflecting the legacy of one of the most iconic names in fashion history. Whether you're looking for sunglasses that make a statement or optical frames that combine elegance and functionality, Jimmy Choo's eyewear collections offer the perfect finishing touch to any high-fashion ensemble.


Are you curious about this brand? Come and try on the various prescription frames and sunglasses in our store! You are very welcome to visitour store in Haarlem.




