Made possible by passionate people
Charmant Group wants to ensure that people who need glasses can choose glasses that offer ultimate comfort while protecting their vision.
This is the challenge that all Charmant employees have successfully and happily taken on since the company was founded just over 60 years ago. It is also the reason why we have grown to become a leading manufacturer of eyewear in both Japan and the rest of the world.
With the aim of achieving product quality and responding to consumer demand, Line Art CHARMANT was launched in 2009 (2010 in Europe and the US). Line Art CHARMANT provides frame comfort that you have to feel to believe. Customers consistently express their amazement at the light touch, stability, and impressive fit of Line Art CHARMANT frames.
But lightness alone without a perfect fit is meaningless. A key factor in the superior development of eyewear is maintaining the lens position to enable proper vision correction. We launched Line Art CHARMANT because they wanted to offer a collection that provides all-around "ultimate wearing comfort." From the soft embrace of the temples to the stability behind the ears, they have implemented their unique ideas down to the smallest details.
In the 10-plus years since the arrival of Line Art CHARMANT, the collection has grown tremendously and currently consists of 6 temple lines sold in Europe and the US. Today, Line Art CHARMANT frames are worn by customers in approximately 100 countries around the world. Customers who appreciate the superior comfort go on to purchase second and third pairs, saying they can't live without them.
Unique materials and advanced technology
The key to the comfort of Line Art CHARMANT lies in the flexibility of the material and how it gently springs back, applying optimal pressure to lightly embrace the wearer's head. When Charmant Group embarked on the Line Art CHARMANT journey, no conventional metal alloy could offer what they needed. Something completely different and radical was required. The search for such a metal led them to invent a completely new raw material.
An eight-year joint development project with the Institute for Materials at Tohoku University resulted in that same material: Excellence Titan. Excellence Titan frames are exceptionally light and offer amazing flexibility by stretching and returning to their original shape when put on and taken off. With temples made entirely of Excellence Titan, Line Art CHARMANT frames offer the wearer ultimate, long-lasting comfort while keeping corrective lenses securely in place.
The original Line Art CHARMANT design look goes beyond comfort and contributes to the brand's appeal. The temples (referring to the "arms" of your frame and located on the sides of your head) feature a mix of undulating shapes, rhythmic accents, and abundant color variations that are not only visually stunning but also carefully crafted to maximize the properties of Excellence Titan. These intricate designs are formed using our patented laser micro-welding technology, creating literal works of art. Only those styles that perfectly combine the highest wearing comfort with striking beauty are worthy of the Line Art CHARMANT name.
Are you curious about this brand? Come and try on the different prescription frames in our store! You are very welcome to visitour store in Haarlem.
